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How Audi hopes to win back consumers

How Audi hopes to win back consumers

German luxury auto brand Audi unveiled its full-size Q9 SUV on Tuesday. It is the first so-named vehicle for Audi and the latest in a product push aimed at the heart of the American market, where the brand has struggled over the past several quarters. CNBC's Robert Ferris explains. Find the full report in related video.

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