Artificial intelligence risks turning marketing into an echo chamber of sameness if brands focus too narrowly on optimisation, according to Kim Mascarenhas, ...

NZC will partner with global sports technology company BatFast to bring its interactive cricket experience to venues across ...

Cricket fans across New Zealand will get the chance to test their skills through an augmented-reality cricket simulator.

Sept 16 (Reuters) - Snap on Wednesday announced partnerships ⁠with ⁠companies including Salesforce, Nvidia ⁠and Amazon Web ...

AR vs VR comparison highlights two rapidly evolving immersive technologies shaping how people interact with digital content. Augmented reality vs virtual reality differs mainly in how each system ...

Extended reality (XR) is one of the umbrella terms for augmented reality (AR), virtual reality (VR), and mixed reality (MR). Brands are using XR in marketing to solve specific commercial problems: ...

Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2026. For bringing truly immersive sports and entertainment to venues ...

Marketing strategies are undergoing a rapid shift as artificial intelligence, immersive technologies and changing consumer behaviour reshape how brands reach audiences. While established tools like ...

In premium markets, early insight and experiential clarity beat scale, noise and raw volume. AI creates real advantage when it reveals opportunity sooner, not when it merely automates. Luxury real ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...