(NEXSTAR) – Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer ...

Colgate is rolling out its new toothpaste tube across the United States that carries a message to its users - “Recycle Me.” Colgate-Palmolive said its new tube is “the first to be recognized by ...

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