Starting February 1, 2027, new YouTube Partner Program applicants will need twice as many watch hours — or twice as many Shorts views — to share in ad revenue.

YouTube is doubling the viewership requirements new creators must meet before they can earn ad and Premium revenue.

Now you’ll need twice as many watch hours on YouTube to start making money from ads and subscriptions.

Google updated the YouTube and Discover Feed ad requirements to make the policy easier for advertisers to understand. The ...

Per a recent reader survey, YouTube Premium users would prefer lower prices and better features over the forthcoming Peacock partnership.

YouTube and Variety will host a first of its kind creator showcase and party on Sept. 10 at the Toronto International Film Festival celebrating the worldwide premiere of two new creator shows. The ...