Business Analytics is the emergent capability for organizations in the twenty-first century. All organizations, regardless of industry, size, or operating environment generate and manage large volumes ...

In today’s world, effective business leaders must be willing and able to embrace data-driven decision making. With the BC MBA’s data analytics sequence, you’ll master the skills necessary to ...

Because many of the interesting applications in data analytics are in the field of marketing, Marketing Research is also a foundational course. While this course is technically an elective, students ...