Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

Siri is in the midst of a transition period. Apple says we’ve entered ‘a new era’ for Siri, but that change is taking place over time. So far, ChatGPT support has by far been the best part of this new ...

Now, a new report from the Financial Times says Apple has scaled back manufacturing and marketing for its Vision Pro headset ...

The new head of Siri development has one job: make it stink less. AI image: ChatGPT/Cult of Mac In a shake-up aimed at revitalizing Apple’s aging Siri voice assistant, the iPhone giant brought in Mike ...

After publicly admitting that Apple Intelligence's most important feature would be delayed indefinitely, Apple had to shake up Siri's leadership. Now, Bloomberg's Mark Gurman reports that AI head John ...

Following the report that Apple Vision Pro's chief is the new head of Siri, Bloomberg's Mark Gurman has revealed how Mike Rockwell is revamping Siri's leadership from the inside out. These changes ...

In 2023, Tim Cook “Your surroundings become an infinite canvas,” revealing Apple as the pioneer of spatial computing. Fewer than three years later that canvas is shrinking rapidly. IDC estimates that ...

Last month Apple replaced John Giannandrea with Mike Rockwell, who spearheaded the development of the Vision Pro, as lead of the Apple Intelligence/Siri team. Now, Rockwell has replaced the team with ...

So much for Apple’s current obsessions. But the company’s real money-maker remains the iPhone, and 2026 looks set to be a ...

Apple's (NASDAQ:AAPL) new Siri engineering chief is revamping the management team leading development of the voice assistant, a move he assured staff would revitalize the feature, Bloomberg News ...

Vision Pro has officially entered its second year on the market. Apple’s spatial computer was chosen as 9to5Mac’s 2024 Product of the Year, but it still has a lot to prove heading into year two. Here ...

Mike Rockwell, the new head of Siri, is reportedly turning over much of the development work to his previous team for Apple Vision Pro. The restructuring has begun with Ranjit Desai, being placed in ...