One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact ...

Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...

As retailers race to meet customer expectations for speed, convenience and personalization, location strategy has become a key competitive differentiator. Static maps and broad demographics no longer ...

Touch Support with 10 points, also referred to as multi-touch screens, refers to the touch screen which can sense and respond to 10 or 20 points of contact simultaneously. This setting of multi-touch ...

Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet few companies ...

In a matter of months, we’ve shifted from a high-touch economy to a low-touch economy, and, in the case of physical interactions, we've also shifted to a no-touch economy. As it becomes increasingly ...