UPDATE: It's finally happened! As of right now (Feb. 4), Sleep Token's "The Summoning" has taken the top spot on Spotify's VIral 50 chart. Directly behind it is "no longer bound" by Forrest Frank and ...

What happens to your brand when the clock strikes midnight?

Plenty of consumer brands experience a taste of viral fame—by accident or grand design. The trick is figuring out how to maintain those numbers. To answer that question, Inc. went to a master of the ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. They explode into our feeds, capturing attention and ...

“You see how I do my makeup at work?” Lebron asked in the original video before coining her viral catchphrase. It caught on immediately—both as a celebration of and an ironic commentary on the concept ...

And that’s your 2024 TikTok wrap. TikTok revealed its top trends of the year, including Jools Lebron’s “very demure, very mindful” catchphrase, the fascination with a baby hippo named Moo Deng and ...

There are many ways to build a sustainable career as a content creator, but starting off can be really tough. One of the swiftest ways to break into the algorithm is by creating viral content. The ...

Forbes contributors publish independent expert analyses and insights. John Brandon covers social media trends. @johnbrandonmn The question to answer right away is: What does it mean to go viral on ...