Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Increase sales volume, profit and revenue concept.

Technical documentation plays a larger role in the customer journey — pre and post purchase — than most businesses currently account for. It’s no secret that brands risk failure if they stand still.

Technical Content has become pivotal in the customer lifecycle, yet traditional mindset often relegates it to the post-sale support phase and identifies it as a "cost center." What action can content ...

Although consumers and business clients are much more tech-savvy, in general, due to an increasing use of technology, it's still important to provide services like a help desk, knowledge base and ...

Technical and marketing content have traditionally been separate silos, to the detriment of brands and customers. Here's how to align the two It's pretty easy to distinguish the marketing content from ...

Helping people understand what your technical products do will be easier if you follow these seven guidelines for writing B2B technical content. A lot of B2B marketing either promotes technical ...