As legacy media competes with large-scale social platforms, executives must learn how to participate in the creator economy or risk extinction: TikTok-style shorts as a discovery tool can help. By ...

Figure out what you actually want to achieve with social media before you start posting anything. What are your goals? Know ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

Wonder Project is leaning into the creator economy, enlisting a group of social media stars to help promote the company's movies and TV shows.

You started your year of posting on social media strong, but then life got busy. Now the plan you made at the end of 2024 is gathering dust in a Google Doc. Notifications are stacking up. Guilt is ...

Social media influencers are people who have used their skills, knowledge, and personality to gain a following online. They consistently create engaging content that fits their niche, whether it’s ...

“We’re entering influencer 3.0,” he says. During the first era of influencer marketing—which Bendes calls “1.0”—companies started paying content creators to post branded content on their popular ...

Did your favorite social media influencer make TIME's top creator list? More than 5.3 billion people worldwide use social media according to social media data tracker Kapios, so TIME looked at far ...