Ad-space sales or affiliate ads allow a blogger or website owner to monetize his virtual real estate. On the free Blogger platform, the sidebars and footers of the blog feature gadget areas for the ...

With an average click-through rate of just 0.06%, display advertising – the banners plastered all over the Internet – may not seem like a particularly effective choice for marketers. In fact, people ...

If you are running your own business, you may have decided to do your own Web design as well. You made this decision to cut costs, meaning that your approach to the project is a budget-conscious one.

Yesterday, Search Engine Land broke the news that Google is running a test to show banner ads on branded search results. While the search giant has introduced images to its ad formats, including ...