Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply harvesting personal data.

Subway’s new loyalty program is a reprisal. The sandwich chain’s Sub Club is back after 20 years. Now, the loyalty program ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

If one cares most about extracting outsized value, AAdvantage is likely the best way to capture this upside. If you are a ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up paying more than they did before.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

— -- As more consumers whip out debit cards, issuers are rolling out new rewards programs and enhancing old ones in hopes of boosting card spending. Integra, a Midwestern bank, introduced its ...