Watch the complete panel from Streaming Media East Connect, How to Fine-Tune Your Encoding with Objective Quality Metrics on the Streaming Media YouTube channel. Learn more about optimizing your ...

Let’s start with two observations. First, nothing in video compression is free. With each encoding parameter you adjust, you trade off quality for encoding time, which translates to cost, ...

9’s and 10’s are A’s. 7’s and 8’s are B’s. 5’s and 6’s are C’s. Everything else is an F. We need to make our clients and bosses happy with a perfect report card, and anything less than a 10 should ...

Have you ever asked your marketing agency, "How is my paid search account performing?" and been bombarded with what feels like hundreds of different metrics that are all insightful but take a Ph.D. in ...

Combining return on ad spend with quality score can help reveal which campaigns need attention and which are worthy of further investment. I've previously explained how return on ad spend (ROAS) can ...

Quality Score is a grading system that Google uses to rate the quality and relevance of an ad with a search keyword. Google is always striving to improve the quality of the ads listed on their ...

Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing metric that sparks debate. Some practitioners ...