For mid-market B2B firms, sector strategy is no longer optional. Larger competitors have more resources; boutiques have ...
For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...
CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...
Enhancing Tech Marketing with Tailored B2B Services San Francisco, United States – December 24, 2025 / Aventi Group / Aventi Group, a leading entity in the realm of product marketing, is making ...
These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...
Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...
Columbia Daily Tribune on MSN
CC Biz Buzz: Dos and don’ts for using AI in digital marketing
Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...
Pharma marketers enter 2026 asking where DTC fits in the DTP era. | Pharma marketers enter 2026 asking where DTC fits in the ...
Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...
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