CEO of iResearch Services, a global thought leadership agency that focuses on evidence-based research to power thought leadership campaigns. Narrowcasting is proof that bigger is not always better.

goodtv.com, the only video broadband site that delivers the best of 1960's television to consumers, has formally launched its service at http://goodtv.com Online, May ...

Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today’s digital marketing world. While the “spray and ...

Virtually every brand we’ve met with in the last few months is hungry for new customers: The war for the customer is on. For more on growing your customer base, consider reading “Bigger is Better: How ...

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our ...

You may be watching the slow death of broadcasting. Not of broadcast networks – they'll be fine. But the notion that shows can try to appeal to all might be as dated as the image of an old-time farmer ...

It has been a challenging year. We have taken a cautious approach to investments, and it has worked in our favour, said Shashi Sinha, CEO, IPG Mediabrands Talking about the agency’s approach, both ...

Sinds enige dagen is in Nederland een initiatief gestart dat standaarden voor het bereik en effect van narrowcasting wil realiseren. Zulks lijkt mede door een actie van mediabureau Kobalt te gaan ...