Small businesses can gain a competitive edge by focusing their marketing efforts on specific segments of the market instead of trying to appeal to everyone. Market segmentation involves using market ...

Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...