According to Romanceast, messaging platforms that integrate interactive tools, such as quizzes, polls, shared activities, and multimedia exchanges, see higher user participation and longer session ...

Interactive email campaigns have higher engagement rates when compared to traditional email messages, according to a recent study by Experian Marketing Services. When compared to non-interactive ...

Google LLC wants to turn the traditional email into something more akin to an interactive web page. The search giant today started rolling out AMP for Email, a technology that enables companies to ...

This executive interview with Jack Philbin, chief executive officer and cofounder of Vibes, sheds light on Rich Communication ...

A new large-scale study shows that interactive, tailored text messages can improve medication adherence by 14 percent. "The program results far exceed our expectations with 44 percent refill rate in ...

Slack releases its team's ongoing projects that could further enhance its functionality, in line with the company's tagline, "Be less busy." This transparency method may reportedly help developers ...

Regulations, outdated systems and security concerns make financial change feel more like chess than a sprint. But in customer engagement, standing still means falling behind. Enter RCS (rich ...

Dynamic email, a new feature that Google is currently rolling out to Gmail, aims to make emails more useful through interactive elements. Several companies, including Google itself, is already taking ...