Bad businesses often have good design, and the reputation of a company at a particular moment can eclipse even the strongest of graphic concepts. “If you ask someone, what’s a really good logo, ...

Why they last, and what we can learn from them.

Great logos are simple shapes that are easily recognizable and leave enough room to fill the viewer's imagination with what the brand means to them. But sometimes you can endear viewers with an Easter ...

As business owners and entrepreneurs, we tend to think of our logos as permanent. We don’t consider them fluid properties; they’re stable, reliable hallmarks of our brand. Looking back over my career ...

A great logo won’t make your business… but a terrible logo can go a long way towards breaking your business even before it gets off the ground. So how do you design an innovative logo for your startup ...

A good superhero needs a great logo. Done right, a superhero logo can become an instant icon and go on to become one of the world’s most recognised symbols, on a par with the best logos like the ...