Women's sport and women's health enter 2026 not as emergent verticals but as structural components of a global economy under ...

Forbes contributors publish independent expert analyses and insights. I am an expert on leadership, policy, and equity in sport and esport. Disney and ESPN's strategic, long-term investment and ...

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...

Despite the significant achievements and astounding talent in the world’s most popular female sports leagues, professional women’s sports often receive less attention and resources than men’s. From ...

When Olympian Tess Howard put on her new uniform for Great Britain’s women’s field hockey team in 2021, she felt something she hadn’t expected at the height of her athletic career: embarrassment. The ...

Female athletes are using social media to increase viewership and seek better sponsorship deals in a field long dominated by men. By Mujib Mashal Visuals by Atul Loke Reporting from Mumbai, India ...