Mark your calendars and brace yourselves, marketers: Google has made a rare, bold move by committing to a firm date. Yes, you read that right. The deprecation of Google Firebase Dynamic Links (FDL) is ...

A regular deep link takes the user to a location within a website page or an app. A Firebase Dynamic Link is also a deep link, but it is used to convert website users to the equivalent mobile app.

MOUNTAIN VIEW, Calif., Feb. 26, 2025 /PRNewswire/ -- Branch, the industry's leading linking and measurement partner for growth-focused teams, today announced the plan to allocate $10 million toward ...

New research from URLgenius reveals widespread awareness—but limited action—leaving brands at risk of disrupted campaigns and lost app revenue MADISON, Wis., June 26, 2025--(BUSINESS WIRE)--A new ...

Firebase has made it known that on Aug. 25, 2025, Dynamic Links will officially shut down and developers will no longer be able to host or create new links. As the deadline approaches, Branch is ...