A Holiday gift for someone thoughtful in your life? Consider the New York Times Best-selling graphic novel Logicomix. It’s a beautiful story about the death of the 2,400-year-old dream of creating a ...

As a marketer, I can tell you that logical fallacies are used in advertising all the time. You find them in a variety of messages that bombard you daily. As a matter of fact, you’re probably so used ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

Emory University professor Paul Rubin makes the case for what he sees as recent obfuscation, misleading statements by various parties as it relates to the use of data in online advertising and ...

To persuade you, people often try to use logical fallacies (Credit: Javier Hirschfeld) When people are trying to persuade you, they sometimes reach for underhand tricks like the 'appeal to ignorance' ...

The Internet is teeming with crazies, jerks, and blowhards; and in online forums, debaters are full of passionate intensity. Peruse the comments area on any popular blog, and you’ll find more ...

Clear and rational thinking is essential for effective decision-making and communication in the work place. However, logical fallacies—errors in reasoning that undermine the logic of an argument—are ...

3. Ad Hominem. When you attack a person rather than their assertions, you are committing an ad hominem fallacy. It should be noted, however, that personal attacks aren't necessarily ad hominem ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lewis Rothkopf, general manager of media ...