As a small business, you know that it can be challenging to pinpoint which marketing activities deliver the most impact. In this article, we give you eight examples of marketing objectives that can ...

Marketing, often confused with advertising, promotions and public relations, is the function that guides the development and sales of products and services. Depending on your product or service, ...

Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...

Product, price, place, and promotion are the four Ps in a winning "marketing mix" Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. If you are planning to open your own small business, the ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Marketing is all about reaching your target audience at the right place and at the right time. With more than 4.8 billion people using the internet today, internet marketing is one of the easiest and ...

How American Express turned its OPEN Forum into the quintessential example of Marketing as Service, and what we can learn from OPEN’s social strategies. The OPEN Forum, which originally launched in ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...