When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Infographics are now commonplace in marketing strategies. In fact, 45% of marketers already use this medium, and 38% plan to use it for the first time in 2022. However, despite their numerous benefits ...

Nature Clinical Practice Neurology is a journal designed to lighten the reading load for busy doctors; why, then, does it include Case Studies? Isn't the Case Study just a bit of light reading? It ...