Public relations professionals reveal what PR crises from 2025 will be talked about for years to come, and which ones are ...

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event ...

Preplanning crisis communications can help any organization successfully navigate a PR nightmare. Like preparing for a storm, proactively preparing leadership teams and employees for a downturn can ...

When a corporate crisis strikes, executives need a strategy for discussing the matter with employees, customers, and the public. But unless information about a crisis is shared in a careful, planned, ...

Which came first, the classroom or the disaster? It doesn’t matter. They are interwoven and interdependent in a constant cycle of learning, executing, and learning more. Wash. Rinse. Repeat. I reached ...

In today’s tumultuous landscape, the rise of misinformation and disinformation during disasters poses a significant challenge to effective crisis communication. The recent response to Hurricane Helene ...

In today’s digital world, founders must lead crisis communication with speed, empathy and transparency — silence or delegation can irreparably damage trust. Crisis isn’t just a PR issue; it’s a ...

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. The Cuban Missile Crisis was partly resolved by a reporter acting as ...

Florida State University used effective crisis communication during a mass shooting, including a rapid messaging system and a safe word for first responders. Open communication about the victims and ...

As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...