Leeza L. Hoyt, APR, is the president of The Hoyt Organization, Inc, a leading public relations firm based in the greater Los Angeles area. Public relations (PR) professionals play a crucial role in ...

This past holiday season led one of my team members into her first predicament of customer service versus client management. When was it okay for her to be a “yes” person, and when was it better for ...

Adopting a client-centric culture is one way for firms to stand out from the competition, but it takes a lot of effort to put the client at the firm's center. The right strategy and approach will ...

From professionals seeking career advancement to entrepreneurs aiming to thrive in highly competitive markets—and even entire companies in need of assistance with change management and other ...

As our industry continues to evolve from a collection of small lifestyle practices into complex, growing businesses, more firms are seeking efficiency and scalability wherever they can find it. Each ...