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The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...
Morning Overview on MSN
Uber will target ads using your trip and takeout data
Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting ...
"The integration of PAAPI allows Adlook Smart users to leverage first-party data and offer all benefits of behavioral ad targeting without third party cookies and privacy flaws related to them" said ...
In recent months, online social networking Web sites have received a fair amount of media coverage. The attention has not only concerned their rapid growth and enormous popularity, but also, and ...
The major ad industry groups are asking California Governor Gavin Newsom to veto a bill that would require browser developers to offer a tool enabling consumers to ...
Not the ads themselves. It’s the experience of being advertised to that sucks. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19.
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