In general, the conversion is the desired action performed by an email recipient. There’s no strict definition of a conversion for a cold email, you define it yourself. It can be the email open, the ...

B2B inboxes have never been louder. But cold email done right still cuts through the noise faster than almost any other channel. The difference between messages that get ignored and those that ...

B2B personalization is not about using the lead’s first name in the subject line. What it should include is something related to the company or industry they are in. Here are some tips on cold ...

Andrew Dunn has scaled 450+ companies over 10 years and writes about marketing, systems and scaling small businesses into big ones. Let me take you back to a few years ago when cold email was already ...

Cold emails are easier to send than ever, but many teams still struggle to turn them into real B2B sales conversations. Even with better data, automation tools and AI-powered personalization, I still ...